Rachel Parks is a creative leader who brings big ideas to life and guides teams toward meaningful work…ideally without twelve rounds of “final_final_v7.”
Hi, I’m Rachel—
Before I even knew what creativity was, I was already hoarding it… in journals, in photos, in the way I watched people like a quiet little anthropologist. That curiosity snowballed into a career. Now I’m a creative director, writer, and photographer who turns insight into connection and ideas into things people can actually feel and maybe even act on (wild, I know).
For more than a decade, I’ve blended strategy and storytelling to help brands capture both attention and heart. Most recently, I led the creative content team at WelcomeHome Software, shaping the creative vision, strengthening the brand, and building campaigns that highlighted the very human side of senior living. Also, I learned more about occupancy metrics than I ever thought one person could.
Outside of work, I’m raising three brave, hilarious children, sharing life with my husband, and escaping to nature whenever I can before someone inevitably asks me for a snack.
If any of this resonates, I’d love to hear from you at hello@rachel-parks.com.
Thanks for dropping by!
Creative Director
Jan 2025 - Nov 2025
Content Marketing Manager
Jan 2023 - Jan 2025
WELCOMEHOME SOFTWARE
Led the full creative and content function, including design, social, copy, video, and brand — setting strategy, building processes, and guiding execution from concept to launch.
Managed, mentored, and developed a multidisciplinary team of designers, writers, and content strategists; created a high-trust, high-performance culture rooted in clarity, empathy, and accountability.
Owned the creative vision and ensured consistent brand expression across campaigns, social channels, email, product narratives, events, and customer storytelling.
Directed major campaigns including a full rebrand, benchmark reports, product launches, customer stories, and national events — achieving number-one brand awareness and increased engagement across channels.
Built scalable creative workflows, templates, and systems to improve efficiency, quality, and cross-team alignment.
Partnered with sales, product, customer success, and executive leadership to shape messaging, differentiate the brand, and support revenue growth.
Oversaw creative quality, team capacity planning, and performance reporting across all deliverables and channels.
Served as a strategic storyteller — turning complex industry insights into compelling copy, visuals, and campaigns that resonated with operators and drove action.
Creative Services Manager
Nov 2019 - Jan 2023
GREATER ATLANTA CHRISTIAN SCHOOL
Drove content strategy, production, and execution for all social media, website, and print assets.
Created high-quality, relevant, and engaging content to support the school’s mission and vision.
Wrote for the annual magazine, email newsletters and campaigns, website, social media, print ads, landing pages, marketing workflows, and student and faculty profiles.
Managed the school’s website on Finalsite and oversaw digital communications to strengthen community engagement.
Served as the in-house photographer, videographer, and editor for events, social media, website, and advertising content.
Supported the communications needs of internal departments, the Head of School, and the School Leadership Team.
Collaborated with advancement, admissions, and events teams on donor engagement and execution of fundraising campaigns.
Led a team of marketing professionals in concept development and execution of creative deliverables across all channels, ensuring alignment with brand standards and marketing strategy.
Photographer
2014 - Current
RACHEL MOYE PHOTOGRAPHY
Founded and operated a successful photography business specializing in brands, events, families, newborns, and lifestyle storytelling.
Led all creative direction, client communication, production planning, shooting, editing, and delivery of final visual assets.
Previous brand clients include Plywood People, North Point Community Church, Passion City Church, Grace Midtown, 12Stone Church, Campfire Social, 2ULaundry, Burt’s Bees, National Christian Foundation, Land of a Thousand Hills Coffee, Willaby Clothier, Tokki Goods, Kula Project, Kitchen Six, etc.
WeddingWire Couples’ Choice Awards 2017, 2018.
Operations Coordinator
& Content Creator
Fall 2018
MATCHSTIC
Managed the CreativeMornings Atlanta Instagram account.
Wrote copy for emails and Instagram posts.
Coordinated event volunteers.
Supported the office operations team.
Communications Specialist
2011–2014
THE NATIONAL CHRISTIAN FOUNDATION
Provided design, writing, and communications support across print, digital, and event channels for one of the nation’s largest nonprofit organizations.
Designed collateral, created email and social content, and contributed to donor-facing storytelling that strengthened engagement and awareness.
Partnered with internal teams to refine messaging, streamline workflows, and maintain brand alignment across all touchpoints.
Assisted in planning and executing communication strategies for key fundraising events and initiatives.
Photographed large donor events.
If personality tests fascinate you, we’re already friends.
Enneagram: 4w3
Myers Briggs: INFJ, The Advocate
CliftonStrengths: Intellect, Ideation, Empathy, Strategic, Responsibility