Rachel is an Atlanta-based art director & content marketer skilled in photography, copywriting, and creative projects. She spends days as a Content Marketing Manager, occasional weekends as a freelance entrepreneur, and other moments enjoying the gifts of family and friendship.

Hi, I’m Rachel—

I'm a strategic storyteller, memory maker, and curious spirit. For over a decade, I've used these skills and passions to help brands make lasting impressions through creative content and visuals. Trained in writing, photojournalism, and public relations, my work spans art direction, digital marketing, creative strategy, photography, and occasional graphic design.

Currently, I serve as Marketing Content Manager at WelcomeHome Software. My daily goal is to create engaging, interesting, and entertaining content for both our prospective and current clients.

Outside the office, I'm raising two resilient, beautiful little women, spending time with my husband, and enjoying nature.

If you'd like to chat or work together, send me a note at hello@rachel-parks.com. 

Thanks for dropping by!

WELCOMEHOME SOFTWARE

  • Work with the senior team, across all functions, to define the content calendar on a rolling basis

  • Produce high-quality articles, white papers, blogs, press releases, email marketing messages, case studies, presentation content, survey reports, and web copy

  • Continuously measure and improve content performance; create reports leveraging Google Analytics, HubSpot, and social media analytics tools

  • Stay up-to-date with the latest industry trends and customer challenges to build a more effective editorial calendar

  • Interact with content specialists, graphic designers, and internal team members to create and review all content and ensure consistent message

Content Marketing Manager

2023 - Present



 

GREATER ATLANTA CHRISTIAN SCHOOL

  • Lead a team of marketing professionals in concept development and executing creative deliverables across all channels, including digital, print, media advertising, website, social media, communications, advancement campaigns, video, and more

  • Create and communicate concepts, implement marketing strategies, and develop creative solutions

  • Inspect design layouts and all creative products to ensure brand standards

  • Manage the school's website and social media

  • Serve as the school's photographer, videographer, and editor

Creative Services Manager

2021 - 2022

 

Marketing and Communications Specialist

2019 – 2021

GREATER ATLANTA CHRISTIAN SCHOOL

  • Drive the content strategy, production, and execution for all social media, website, and print assets

  • Create high-quality, relevant, and engaging content to help support the school's mission and vision

  • Write for the annual magazine, email newsletters and campaigns, website, social media, print ads, landing pages, marketing workflows, and student and faculty profiles

  • Manage the school's website on Finalsite

  • Serve as the in-house photographer and editor for all events, social media, website, and advertising images

  • Support the communications needs of internal departments, the Head of School, and the School Leadership Team

  • Work closely with advancement, admissions, events, and other departments on donor engagement and execution of donor campaigns

 

Photographer

2014 - Current

RACHEL MOYE PHOTOGRAPHY

  • Specializing in brand, portraits, events, products, and family photography

  • Previous clients include Plywood People, Campfire Social, The Sentimentalist, North Point Community Church, Passion City Church, Grace Midtown, Burt’s Bees, the National Christian Foundation, Land of a Thousand Hills Coffee, Willaby Clothier, Tokki Goods, and 12Stone Church

  • WeddingWire Couples ’ Choice Awards 2017, 2018

 

MATCHSTIC

  • Managed the CreativeMornings Atlanta Instagram account

  • Wrote copy for emails and Instagram posts

  • Coordinated event volunteers

  • Supported the office operations team

Operations Coordinator
& Content Creator

Fall 2018

 

Communications Specialist

2011–2014

THE NATIONAL CHRISTIAN FOUNDATION

  • Served in the communications team providing overall support with design, writing, internal communications, photography, network training, website updates, and project management

  • Managed the national blog, including writing and editing stories

  • Liaison between design agencies in the creation and production of annual reports

  • Designed event promotional collateral

  • Managed print production of all marketing materials

  • Photographed large donor events

Interested in personality assessments? Cool, me too.

Enneagram: 4w3
Myers Briggs: INFJ, The Advocate
CliftonStrengths: Ideation, Empathy, Strategic, Responsibility, Belief